The unique reach of the Sotheby’s International Realty Network and our partnership with one of Boston’s leading promotional agencies gives our clients the best property marketing in the city. Julie Harrison utilizes all of her professional real estate tools, expertise, network and experience to transition the sale of your property through a seamless, streamlined and enjoyable experience. Below you will find a list of marketing strategies Julie uses for her clients’ success.
PROFESSIONAL PHOTOGRAPHY:
We use a seasoned professional, in-house photographer to capture high definition property photos of exquisite quality. Our experienced photographer has access to photo-editing tools, virtual staging and uses many different angle lenses to deliver the best possible photographs that become the cornerstone for marketing each individual home.
AERIAL PHOTOGRAPHY & VIDEO:
The unique reach of the Sotheby’s International Realty Network and our partnership with one of Boston’s leading promotional agencies gives our clients the best property marketing in the city. Julie Harrison utilizes all of her professional Real Estate tools, expertise, network and experience to transition the sale of your property through a seamless, streamlined and enjoyable experience. Below you will find a list of marketing strategies Julie uses for her clients’ success.
3D VIRTUAL TOURS & FLOOR PLANS:
Virtual floor plans complete with photos allow buyers to get a genuine feel for the property’s space. Floor plans include room and area dimensions.
PROPERTY SHOW SHEETS & BROCHURES:
We create high-quality show sheets and brochures that display the most important details of each home through large format, striking photographs. Our glossy printed materials are enticing, virtual representations that reflect the character and beauty of each property listing. Our marketing materials deliver an elegant look, and feel, to show your home in the best way possible.
SIGNAGE & WINDOW PROMOTION:
Elegant ‘For Sale’ signs are placed on each property to quickly spread the word that your home is on the market. Signs effectively capture the attention of potential buyers passing by. Our office locations feature properties in the front windows to create interest and entice passersby to view more details online.
PROPERTY-SPECIFIC MARKETING PLAN:
We create a customized marketing plan for each individual property. These strategies are designed to best position your home in the marketplace. We identify targeted ways to reach each appropriate audience, and to create an action plan for marketing your property.
ONLINE MARKETING & SOCIAL MEDIA:
With over 90% of buyers beginning their searches online, we know it is critical to cover all comprehensive internet exposure. We distribute each home to more than 40 websites, including SothebysRealty.com, GibsonSothebysRealty.com, Boston.com, Realtor.com, WallStreetJournal.com, NewYorkTimes.com, IHI.com (International Herald Tribune), LuxuryProperties.com, HomeFind.com, Trulia.com, Zillow.com, Homes.com and Juwai.com (largest Chinese Global Property site). All properties are actively promoted through vital Social Media channels. Julie Harrison Real Estate pays for boosted posts on Facebook (www.facebook.com/JulieHarrisonRE) which routinely reach over 10,000 people in one week – as well as on Instagram (@JulieHarrisonTeam), LinkedIn, and Twitter to effectively reach buyers on high-traffic, digital platforms.
EMAIL MARKETING:
Emails, E-Newsletters and E-blasts are done multiple times, and in multiple ways, to promote homes. When a property is first listed, Gibson Sotheby’s does an e-blast to over 10,000 addresses (7,500 consumers/2,500 brokers) and an e-blast is also done for every Broker Open House. The Julie Harrison Team sends an email to over 5,000 people within their own network; to introduce new listings, to give access to property photos and floor plans, to share information on open houses, and to offer personal invitations to schedule a showing.
LISTING SERVICES & BROKER NETWORK:
We share photos and details of your home via several listing services, including the Sotheby’s International Realty affiliate network, MLS and LINK (when appropriate). These services allow other agencies to see your home is for sale. Other real estate agents can enroll active buyers in automatic updates generated by these services. Our property entries are then seen by all potential buyers of each network.
CATERED & PUBLIC OPEN HOUSES:
We host public open houses during prime hours, which we advertise in newspapers and online. We also host catered lunches, or wine and cheese evenings, to showcase specific properties to local brokers and agents throughout the area.
PERSONALIZED PROPERTY WEBSITES:
In addition to being showcased on Gibson Sotheby’s main website, we pay to create personal URL’s and websites for our properties. Each website has an extensive gallery of photos, custom-crafted property description, and all relevant property detail – as well as a sign-up option for email updates and open houses.
MAGAZINE & NEWSPAPER ADS:
We regularly advertise in magazines, newspapers and a variety of regional publications that reach an affluent demographic. Sotheby’s Magazines, such as The Collection and Reside magazines only feature Sotheby’s properties. International Magazines, such as the New York Times and the Wall Street Journal. Local magazines, such as Distinctive Properties, Weston Wellesley Magazine, and Harvard Magazine. Newspapers such as, Boston Homes, Boston Globe and other relevant papers in the region. Our close relationship with the writers from Wicked Local produce several Featured Homes in Wicked Local Publications such as Boston Homes, the Weston Town Crier, and the Wellesley Townsman. Several properties are featured on the front page with wonderful articles detailing our exclusive properties.
DIRECT MAIL & NEWSLETTERS:
Elegant foldout postcards are sent to select mailing lists introducing the property to surrounding streets and neighborhoods, as well as a radius mailing list. We also send printed newsletters with valuable property information to 3,000+ people.
GLOBAL BRAND RECOGNITION:
Gibson Sotheby’s is one of the leading real estate companies in Boston and Greater Boston. In the past year, our elevan offices alone sold over $2 billion worth of real estate. Our international brand is very unique to any other real estate office in Boston or Greater Boston. Our listings are not only marketed in Massachusetts but throughout our U.S. locations including Manhattan, Greenwich, Chicago, Miami, Aspen, Los Angeles, Hawaii – and overseas in our offices in Hong Kong, Tokyo, London, Paris, Zurich, and more. Our powerful reach of over 950 offices throughout 65 countries globally, and our unique affiliation with the Sotheby’s auction house, gives us the ability to expose your property around the world. In today’s global marketplace, where many buyers come from overseas, this is a significant marketing tool that gives all of our property listings an edge over the competition.
NINE PERSON MARKETING TEAM:
We come fully equipped with a marketing team that works full time to get our property listings into the most viewed magazines, newspapers, websites, and social media outlets. Led by an experienced Marketing Director, our team of professionals includes; photographers, graphic designers, online media specialists and copywriters dedicated to finding exceptional and effective marketing opportunities to sell your home.
PERSONAL TOUCH & QUICK RESPONSE:
We put a strong emphasis on marketing to get your property the exposure it deserves and to reach the highest amount of qualified buyers – and once those buyers come through, our expertise truly shines for you. We pride ourselves on knowing every detail of each property while being highly knowledgeable about the area (i.e. distance to private and public schools, general & specialty grocery stores, public transit, parks, playgrounds, gyms and restaurants). We go above and beyond expectations to create a welcoming atmosphere in homes, including fresh cut flowers or baked cookies to welcome potential buyers to open houses. Our sales team of three people (Julie Harrison, Arianna Brown, and Mary Conner) ensure that the property will always be shown, day or night, weekday or weekend, with your approval. We are happy to meet clients whenever it’s needed to accommodate schedules, and we always allow enough time needed to view the property. Quick response time: Whether it is advice for a seller, or answering a buyer’s question, our team responds to all inquiries in a timely manner to ensure clients get what they need.
